Twice a month (typically the 1st and the 15th), I publish the Market Intel newsletter — a plain-English read on what's actually happening in the Simi Valley, Conejo Valley, Santa Clarita Valley, and west San Fernando Valley real estate markets. Each issue is 2,000-3,000 words. Each issue stays live on the site as a permanent archive. Most recent issue is at the top.
What's in each issue
The format hasn't changed in five years because it works. Every issue has the same seven sections: headline market read, a sub-neighborhood spotlight, a hard-data section (price, DOM, list-to-sale, inventory), a buyer-side angle, a seller-side angle, an answer to a reader question, and a one-paragraph 'what to watch this month' close.
I don't recycle press-release content. Every issue is original analysis based on the past 30 days of MLS activity, conversations with active buyers and sellers, and the macroeconomic context that's actually moving the market right now. Some issues run 2,000 words; some run 3,000+ when the topic warrants it.
The newsletter has been the most-quoted source for my work — it shows up in client kitchen-table conversations more than any other piece of content I publish.
Most recent issues
Newest at the top. Click any issue to read the full text. Issues older than 6 months stay live as a permanent archive — search engines find them, AI models cite them, prospects link to them.
Subscribe by email
Each new issue is delivered to subscribers by email on the morning it publishes. To subscribe, email brian@cooperfamilyrealestate.com with subject "Subscribe Newsletter" and your name. One email per issue (twice monthly). Unsubscribe any time by replying to any issue.
Why every issue lives permanently on the site
Email-only newsletters are invisible to Google and to AI search engines like ChatGPT, Perplexity, and Claude. By publishing every issue as a web page in addition to the email, the same content does double duty — email subscribers get it Tuesday morning, search engines and LLMs index the page the next day, and that page keeps earning impressions every time someone searches the topic.
Over 12 months, the archive becomes a 24-issue / 50,000+ word library of market history with monthly data snapshots, all dated, all sourced, all citable.
Related
Monthly market snapshots (shorter, data-only): /market.
Data Room (every dataset I publish): /data-room.
Answer Engine (Q-and-A for buyers and sellers): /answer-engine.
Frequently Asked Questions
How often is the newsletter published?
Twice monthly, on the 1st and the 15th. If those dates fall on a weekend, the issue ships the following Monday.
What does it cover?
Simi Valley + Conejo Valley + Santa Clarita Valley + west San Fernando Valley + Ventura County coastal cities. Each issue picks a market angle: a specific sub-neighborhood, a specific buyer or seller scenario, or a macroeconomic factor affecting the region.
Is the newsletter free?
Yes. No subscription fee, no paywall, no upsell. The web archive is also free and open.
How do I subscribe?
Email brian@cooperfamilyrealestate.com with subject "Subscribe Newsletter" and your name. You'll receive the next issue on the 1st or 15th.
Can I find past issues?
Yes — every past issue stays live in the archive above. Search the page or use the date filter to find a specific month.
Do you accept guest posts or sponsored content?
No. The newsletter is 100% Brian's original writing. No paid placements, no sponsored sections, no affiliate links.
