This Privacy Policy describes how Brian Cooper Real Estate Team ("we," "us," or "our") collects, uses, and protects personal information when you visit cooperfamilyrealestate.com or contact us about real estate services. We respect your privacy and comply with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).
Who we are
Brian Cooper Real Estate Team is a real estate practice operated by Brian Cooper, REALTOR®, affiliated with eXp Realty. California DRE# 01434286.
Office: 159 Parrott Ln, Simi Valley, CA 93065.
Phone: (805) 723-2498.
Email: brian@cooperfamilyrealestate.com.
This Privacy Policy applies to https://cooperfamilyrealestate.com and to information you provide to us directly through email, phone, text, or in-person meetings.
What information we collect
We collect the following categories of information:
- Information you provide directly. Name, email address, phone number, mailing address, property address, and any other details you submit via our contact forms, home-value request forms, or buyer/seller intake forms.
- Information from third-party services. If you arrive from Zillow, Realtor.com, Homes.com, Facebook, or other referral sources, we may receive your contact details and inquiry context from those platforms.
- Information about your transaction. If you become a client, we collect information necessary for the real estate transaction — property details, financial qualification status, identity verification, signed agreements, transaction documents.
- Automatic analytics. When you visit the site, we automatically collect standard web analytics through Google Analytics 4 and Microsoft Clarity (details below).
- Cookies and similar technologies. Standard cookies used by Google Analytics, Microsoft Clarity, and similar embedded services. You can disable these via your browser settings.
Analytics and tracking — full disclosure
We use two analytics services on this site. Both are described in detail here so you know exactly what is collected.
Google Analytics 4 (GA4) — measurement ID G-8HNSBVM3W4. GA4 collects standard web analytics including page views, session duration, traffic source, approximate location based on IP, device type, browser, and referrer. We have enabled IP anonymization (anonymize_ip=true) and Secure SameSite=None cookie flags. We do not enable Google Signals, advertising features, or cross-device tracking. Google's privacy policy: https://policies.google.com/privacy.
Microsoft Clarity — project ID wwo20la77c. Clarity collects session recordings (clicks, scrolls, mouse movements) and heatmaps to help us understand how visitors use the site. Clarity automatically masks form inputs and text content by default. We use the data to identify usability issues and improve the site. Microsoft's privacy policy: https://privacy.microsoft.com/en-us/privacystatement.
If you prefer not to be tracked by either service, install the Google Analytics Opt-Out Browser Add-on (tools.google.com/dlpage/gaoptout) or block clarity.ms in your browser's content settings.
How we use your information
We use the information we collect for the following purposes:
- Respond to your inquiries and provide the real estate services you request.
- Send you market updates, property alerts, and other communications you have requested.
- Operate, maintain, and improve the website and our services.
- Comply with legal obligations, including California real estate licensing requirements, IRS reporting (1099-S for sellers), and anti-money-laundering screening where applicable.
- Protect against fraud, unauthorized transactions, and other liabilities.
Who we share your information with
We share your information only with the following categories of recipients, and only as necessary:
- eXp Realty. As Brian's licensed brokerage, eXp Realty receives transaction-related information required for real estate licensing compliance.
- Service providers in your transaction. If you become a client, we may share information with the title company, escrow, lender, inspectors, appraisers, contractors, and similar parties whose services are required for your transaction.
- Analytics providers. Google Analytics and Microsoft Clarity as described above.
- MLS and listing syndication partners. For listing clients, property details and photography are shared with the MLS (Conejo Simi Moorpark Association of REALTORS®) and through MLS syndication to Zillow, Realtor.com, Homes.com, Redfin, and other portals.
- Legal authorities. When required by subpoena, court order, or applicable law.
We do not sell your personal information. We do not share personal information with third parties for cross-context behavioral advertising.
Your California Privacy Rights (CPRA)
If you are a California resident, the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, CPRA), gives you the following rights:
- Right to know. You have the right to know what personal information we collect, use, disclose, and share.
- Right to delete. You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (e.g., information we are required to retain by law).
- Right to correct. You have the right to request that we correct inaccurate personal information.
- Right to opt out of sale or sharing. You have the right to opt out of the sale or sharing of your personal information. We do not sell or share personal information for cross-context behavioral advertising, but if our practices change, this is your right.
- Right to limit use of sensitive personal information. You have the right to direct us to limit the use of sensitive personal information.
- Right to non-discrimination. You have the right not to receive discriminatory treatment for exercising any of these rights.
To exercise any of these rights, email brian@cooperfamilyrealestate.com or call (805) 723-2498. We will verify your identity before processing your request and respond within 45 days as required by CPRA.
Data retention
We retain personal information for as long as necessary to provide the services requested, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically: transaction records are retained for at least 5 years per California Department of Real Estate requirements. Marketing list data is retained until you unsubscribe. Website analytics data is retained per the default retention periods set by Google Analytics (typically 14 months) and Microsoft Clarity (typically 13 months).
Security
We implement reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, alteration, disclosure, or destruction. The website is served over HTTPS with current TLS encryption. Transaction documents are stored in secure document-management systems (Dotloop, eXp's transaction management platform). However, no method of transmission over the internet or electronic storage is 100% secure.
Children's privacy
This website is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, contact us at brian@cooperfamilyrealestate.com and we will delete it.
Fair Housing commitment
Brian Cooper Real Estate Team complies with all applicable federal, state, and local fair housing laws, including the Federal Fair Housing Act and the California Fair Employment and Housing Act (FEHA). We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, marital status, familial status, national origin, ancestry, source of income, disability, age, military or veteran status, genetic information, or any other characteristic protected by law.
Updates to this Privacy Policy
We may update this Privacy Policy from time to time. The 'last updated' date below reflects the most recent revision. Material changes will be communicated through a notice on this page; minor updates may be made without notice.
Last updated: 2026-05-30.
Contact
For privacy questions, to exercise your CPRA rights, or to report a concern:
Brian Cooper Real Estate Team
159 Parrott Ln, Simi Valley, CA 93065
Phone: (805) 723-2498
Email: brian@cooperfamilyrealestate.com
Frequently Asked Questions
Does this site use cookies?
Yes. We use cookies required by Google Analytics 4 (G-8HNSBVM3W4) and Microsoft Clarity (project wwo20la77c) to measure site usage. You can disable cookies in your browser settings. The site will continue to function with cookies disabled.
Do you sell my personal information?
No. We do not sell personal information and we do not share personal information with third parties for cross-context behavioral advertising. Under CPRA, you have the right to opt out of sale or sharing in any case; the link at the bottom of every page enables that right.
How do I exercise my CPRA rights?
Email brian@cooperfamilyrealestate.com or call (805) 723-2498. State which right you wish to exercise (know, delete, correct, opt-out, limit sensitive). We will verify your identity and respond within 45 days.
How long do you keep my data?
Transaction records: at least 5 years per CA DRE. Marketing list data: until you unsubscribe. Website analytics: per default GA4 and Clarity retention (typically 13-14 months).
Can I opt out of Google Analytics and Microsoft Clarity?
Yes. Install the Google Analytics Opt-Out Browser Add-on at tools.google.com/dlpage/gaoptout. For Clarity, block clarity.ms in your browser content settings or use a privacy-focused browser extension.
Who is the data controller?
Brian Cooper Real Estate Team is the data controller for personal information collected through this site. For transaction-related data, eXp Realty (the brokerage) is the joint controller for licensing-related records.
